Duke’s Mayonnaise • “For thousands of people around the South, there is no other mayonnaise but Duke’s.” ~ Betty Terry, Taste of the South
Duke’s legacy began over 90 years ago in 1917 with Mrs. Eugenia Duke of Greenville, South Carolina who used to prepare and sell sandwiches to soldiers stationed at nearby Fort Sevier during World War I. Her sandwiches, and the homemade mayonnaise that gave them special flavor, became so popular that soldiers wrote to Eugenia requesting her recipe. In addition to Fort Sevier, Eugenia also sold sandwiches in local drugstores. Eventually, a local grocer agreed to take a few bottles of her mayonnaise on consignment. Soon, Eugenia went from making and selling several dozen sandwiches a day to where she had to use a separate building. The original sales force for Duke’s was all women. On the day she sold eleven thousand handmade sandwiches, she purchased a delivery truck.
Eventually Eugenia gave up sandwich-making to concentrate on selling Duke’s Mayonnaise full-time. In 1929 The C.F. Sauer Company, another Southern original, purchased Duke’s, ensuring the family recipe remained the same. The company also hired Eugenia as its chief salesperson.
“Almost a century after Eugenia Duke created her unique mayonnaise recipe, Duke’s is still made in Greenville, South Carolina. Mrs. Duke’s kitchen has been replaced by a modern production facility that turns out 240 jars of mayonnaise a minute, but the recipe for Duke’s Mayonnaise has remained the same. “We’ve never changed the formula,” explains Mark Sauer, Executive Vice President of Sales for C. F. Sauer and great-grandson of Conrad Sauer, Sr., “not since Duke’s time.” Duke’s, he says, is a uniquely Southern product. “It was developed at a time when the South was still a distinctive place with a distinctive taste. And that hasn’t changed.” The formula for Duke’s includes more egg yolks than other brands of mayonnaise, he points out. It also has no added sugar. (It’s the only major brand of mayonnaise that can make that claim.) That combination gives the mayonnaise a tanginess Duke’s fans have come to love.” ~ Betty Terry, Taste of the South
Today, Duke’s is a Southern staple prized for its homemade taste. Original Duke’s Mayonnaise is joined by new varieties, including Duke’s Light, Duke’s Fat-Free and Duke’s Cholesterol-Free. Duke’s also produces a number of vegetable oils, tartar sauce and other sandwich and salad products.
Until recently, Duke’s market area has included Florida, Georgia, North Carolina, South Carolina and Virginia. However, in the past few years, Duke’s has expanded into Alabama, Mississippi, Kentucky, Tennessee, Pennsylvania, Maryland, Washington, D.C., Texas and Missouri. Fans of Duke’s Mayonnaise may also purchase their favorite spread online at Duke’s Company Store. Soon, people all over the country will be crazy for this true Southern original.
For More Information
FaceBook • www.facebook.com/DukesMayo
WebSite • www.dukesmayo.com
Online Store • www.dukesmayo.com/our-products.asp
Source, Graphic & Photo Credits • www.dukesmayo.com, www.facebook.com/DukesMayo, www.tasteofthesouthmagazine.com