The Mast Farm Inn Cookbooks
The Mast Farm Inn Cookbooks • "It’s about recipes, foods, farms, farmers, farmers markets and agriculture. It’s also a North Carolina culinary travel guidebook which features the best North Carolina Chefs, Restaurants, Cookbooks, Culinary Journalists and Media, Wines, Micro-Breweries, Moonshine, Specialty Foods, Artisan Cheese, Nature, natural and man-made attractions, and North Carolina Crafts, Art and Music. Visually stunning, photography by Heather Anne Thomas of beall + thomas photography"
Presentation • "So Much More… The world renowned Mast Farm Inn of Valle Crucis is nothing short of a handcrafted masterpiece of North Carolina Folk Art"
Our cookbooks are a four volume open-love-letter to North Carolina, its people, land, history and culture. On the surface, it is thirty-six two-three-and-four course meals, and a 144 recipe series which covers breakfasts, lunches, dinners, receptions and the seasons… and is visually stunning as photographed by Heather Anne Thomas of beall + thomas photography. It is based on the meals and recipes we present at our award-winning restaurant, Simplicity at The Mast Farm Inn. And it’s about recipes, foods, farms, farmers, farmers markets and agriculture. The series is also a North Carolina Culinary Travel Guidebook which features the best North Carolina Chefs, Restaurants, Cookbooks, Culinary Journalists & Media, Wines, Micro-Breweries, Moonshine, Specialty Foods, Artisan Cheese, Nature, natural and man-made attractions, and North Carolina Crafts, Art and Music. Food for exploration, discovery and thought… as suitable for use in the kitchen, as for while taking a break in your favorite cozy chair with your Sunday Morning Coffee, as for touring our unique state. It will also be online in a significant way with much more information, more tools and methods that do not fit or work in print. If you have an interest in being included in the collection, or if after press-time of the first series in the online system which accompanies them, or if would like to distribute our cookbooks, please feel free to call Carrie White at 828.963.2626, 828.963.5857 or write her at email@example.com
"The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture." ~ Michael Pollan
Culinary Philosophy • "Principles & Convictions Without Fundamentalism"
We believe a certain number of things about food, dining, agriculture and the environment, based on what seems to us pretty sound and logical. But we are not going to twist your arm or preach. We present and promote our buy local farm-to-table organic pasture-raised, non-GMO, hormone, antibiotic and pesticide free culinary philosophy, but believe everyone needs to inform themselves to the best of their abilities and then make up their own minds. What began as seemingly quirky a few short years ago has emerged as a viable alternative with many thoughtful proponents. Without having Joel Salatin‘s experience, wit and wisdom, Michael Pollan‘s uncanny ability to explain, Barbara Kingsolver‘s resolve, Alice Waters or Frank Stitt‘s abilities, we understand where they are coming from, and invite you to become more and more familiar with these significant issues, as we will attempt to do for the Inn and Restaurant, and because we owe it to our guests. Take a deep breath though… every couple of years we buy a bucket of KFC, enjoy ourselves and then repent mightily.
"This magical, marvelous food on our plate, this sustenance we absorb, has a story to tell. It has a journey. It leaves a footprint. It leaves a legacy. To eat with reckless abandon, without conscience, without knowledge; folks, this ain’t normal." ~ Joel Salatin
Editorial Philosophy • "It’s Bigger Than Us"
We take the heritage and legacy of The Mast Farm Inn very seriously. It’s bigger than us for what we believe it represents as a reflection of American history and southern Appalachian mountain culture. We feel a profound sense of responsibility. We strive to be as human, respectful, real, sincere and authentic as possible every step of the way. We are just people, and our food is made by people, and our books are made by people. But people who really care a great deal about these matters. Sometimes it’s as much about what you’re not, as about what you are. While we like them too, we are not producing a glossy Madison Avenue designed business as usual coffee table art book of the kind one might customarily expect, and which would be a much safer bet. We are going out on a creative limb with a highly intelligent and creative team of producers, authors, writers, designers, photographers and chefs. We are producing what we believe will be an award-winning fresh-paradigm series of cookbooks that are a modern work of North Carolina folk art; one that perhaps, for now, only we can make, in this time, in this place. Ralph Waldo Emerson said “There is a time in every man’s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till.” And so we have brought all conceivable high-end & high-art intellectual, culinary, design, artistic resources, and fellow tillers to assure numerous kernels for healthy nourishment. We think the key is respect for the subject, respect for you and your intelligence, respect for the Mast Farm Inn, respect for North Carolina and its people. We are doing serious research and this research coupled with hard-work to develop an understanding of what is meaningful, substantial and significant, will, we believe, produce a series of which we can be proud and which will make North Carolina proud. Lofty stuff? The subject definitely deserves and will receive our best efforts. If you are from North Carolina, you understand what we mean when we say we love our state.
"We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time." ~ T. S. Eliot
Oh but it all sounds so serious! Don’t worry, the food’s great and we are going to be having lots of fun. We hope you will join us on this wonderful Journey & Journal of discovery.