Magic Cycles • Magic Cycles, founded in 1993 by Michael Boone, is a locally owned and operated, full service bicycle retailer and repair shop located in downtown Boone, North Carolina.•
Whether you’re a beginner and just getting started or a pro looking to shave grams of weight or seconds off your time, we have a professionally trained staff to take care of your needs. We are committed to providing you with the best bike shop experience imaginable.
Join us for weekly Wednesday night road rides during the spring, summer, and fall or feel free to take advantage of the free repair clinics we conduct during the cold winter months. Be sure to check our calendar for specific dates and times as well as other local rides, races, and events. We hope to see you there!
Michael Boone – Owner/President/All-Around Good Guy • Michael Boone boasts many talents: president of Magic Cycles, Boone Area Cyclists founding board member, professional mechanic, family man, licensed massage therapist, and avid cyclist. Michael has lived in Boone since 1984 and has been in the bike industry since 1987. He is constantly seeking new challenges such as traveling as a soigner for the Cheerwine professional women’s cycling team.
Justin "Sales Staff" Harris – Sales Manager • Originally from Cary, North Carolina, Justin moved to Boone and began working at Magic Cycles in the summer of 2009. Even though he is the "new guy" around these parts, Justin brings a wealth of bicycle product knowledge and sales experience to the Magic Cycles family. Justin is a roadie and commuter at heart but has an ever growing interest in mountain biking, especially since moving to the High Country. And although he is "just a sales guy", Justin is certainly not afraid to get his hands dirty in the shop if the need arises.