Chipotle, Back to the Start
Coldplay’s haunting classic "The Scientist" is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start"
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
The Cultivate Foundation will carry forward the tradition of giving set out by Chipotle Mexican Grill, which has contributed more than $2 million in the past several years to help fund initiatives that support sustainable agriculture, family farming, and culinary education. Support the Foundation by purchasing Willie Nelson’s cover of "The Scientist" at http://itunes.apple.com/us/album/the-scientist-single/id458479961
The Chipotle Cultivate Foundation is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues. This is realized through the support of family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.
Over the last several years, Chipotle has contributed more than $2 million to help fund initiatives that support sustainable agriculture, family farming, culinary education, and innovation that promotes better food. The Chipotle Cultivate Foundation is a non-profit organization established by Chipotle Mexican Grill to continue and strengthen its philanthropic efforts.
Steve Ells • Chairman of the Board • Steve Ells founded Chipotle in 1993 and serves as the company’s Chairman and Co-Chief Executive Officer. Prior to launching Chipotle, Steve worked for two years at Stars restaurant in San Francisco. Steve’s vision – that food served fast doesn’t have to be low quality and that delicious food doesn’t have to be expensive – is the foundation on which Chipotle is based. This visionary thinking has led to Chipotle accomplishing great things, from growing from a single restaurant to over 1,100 in just 18 years, to serving more naturally-raised meat than any other restaurant company. This thinking has also resulted in Steve remaining a principal driving force behind making Chipotle innovative and striving for constant improvement, and he continues to provide important leadership to Chipotle’s executive officers, management team, and Board of Directors. He earned his BA from the University of Colorado and is also a 1990 Culinary Institute of America graduate.